Formats

Capsules remain one of the most trusted and versatile formats in the VMS market. From multivitamins and botanicals to probiotics and specialty actives, capsules are ideal for a wide range of applications. The shift toward plant-based and clean-label capsules supports growing consumer demand for vegan, halal, and allergen-free options. Combined with precise dosing and easy swallowing, capsules continue to lead in both performance and consumer appeal.

Softgels are a leading format worldwide, prized for their superior delivery and ease of use - especially for oil-based and liquid nutrients like omega-3s and botanicals. With innovations in plant-based shells, softgels meet growing consumer demand for clean-label, effective supplements. Their smooth texture and customisable shapes, colours, and glossy finishes provide strong visual branding opportunities, helping your products stand out on shelves and online.

Tablets are one of the most widely used supplement formats worldwide, valued for their cost-efficiency, stability, and scalability. With innovations like chewables, effervescents, and multi-layer designs, tablets continue to evolve in both function and consumer appeal. They support high-potency and complex formulations and offer strong visual branding through customisable shapes, colours, and imprinting. Trusted by brands and consumers alike, tablets remain a core format across the industry.

Gummies have revolutionised the supplement market with their delicious taste, fun chewable format, and broad consumer appeal. Perfect for all ages, they combine convenience with the ability to deliver a wide range of vitamins, minerals, and botanicals. Innovations like natural flavours, vegan-friendly ingredients, and sugar-free options meet growing health-conscious trends. Custom shapes, colours, and packaging options allow brands to create standout products that encourage regular use and build strong consumer loyalty.

Powders are rapidly growing in popularity due to their convenience, versatility, and suitability for high dosages and wellness-focused formulas. Ideal for sports nutrition and consumers seeking clean-label, natural ingredients, powders benefit from innovations in flavour masking and solubility that improve taste and mixability. Single-serve stick packs enhance portability, while a wide range of packaging and formulation options give brands flexibility to deliver tailored nutrition and stand out in the market.